I had to break out a special template for this:

I wrote something big!

In a two-part feature on Medium, I’ve done my most significant piece of writing since How To Be Black. I’m proud of it and hope you’ll read, contemplate, spread the word or even help advance the thinking.

The topic is our personal data online -- how it’s collected, used, and valued -- and why we should care a lot more than we do. This is about more than tech. It’s about a battle for the future that affects civil rights, human rights, freedom, creativity, and cat gifs.

1. The first piece is a personal journey through Google, Facebook, and some cryptic "terms and conditions" I finally read.

2. The second piece is a more hopeful rallying cry in which I make demands on Big Tech and on us to write a better future.

How You Can Help.

For the data detox....

• Share this FB post.

• Enjoy this Instagram post.

• Retweet this or anything else from my feed.

For the manifesto...

• Share this FB post.

• Enjoy this Instagram post.

• Retweet this or anything else from my feed.

• BONUS: add ideas in this publicly-editable version.